Proactive steps can reduce the magnitude of cuts.
It is clear that there are few ways to avoid the ask for pricing concessions. Costs are an existential issue for producers, and they are doing everything they can to address it, and producers have made it clear that they are prepared to move business away from suppliers that are not prepared to come to the table. However, suppliers should not assume they are inert and unable to influence the situation. Proactive steps can reduce the magnitude of cuts.